High Point Market Authority upgrades My Market app
October 14, 2016,
The My Market app is available via the Apple App Store for iPhone and iPad.
Originally released in April 2016 in advance of spring market, the app features indoor and outdoor mapping technology. It uses GPS technology for building-to-building blue dot navigation, allowing users to select an exhibitor and map a route from their current location to the showroom’s address. Additionally, the app features indoor mapping technology within specific buildings, guiding users step-by-step and floor-by-floor to their selected showroom.
Beyond mapping, the app also allows users to review the event calendar and search exhibitors by applying various filters, including category, style, price point, options, building and country. Now updated with fall market data, both exhibitors and events can be added to a personalized plan by creating a My Market account, which is also accessible through the High Point Market website.
“We promised when we first debuted the app that we would continually be improving it for future markets,” said Tom Conley, president and CEO of the High Point Market Authority. “We were pleased with the integration of the app at spring market and thankful for the widespread praise as well as positive feedback received as to additional features users wished to see. We used this feedback to prioritize our updates for this upcoming market, and look forward to adding even more features as we move forward.”
Development of the app was spearheaded by Conley and the Market Authority’s marketing agency, Emisare, and created by Charlotte-based company Skookum. The indoor mapping beacon technology was provided by Indoo.rs, GmbH, of Vienna, Austria.
The app is currently available for download in the Apple Store, for use on iPads and iPhones during fall market. A user’s guide and comprehensive outline of the app’s features can be found here.
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