High Point Market Authority upgrades My Market app

Five more buildings add indoor mapping feature

High Point Market appThe My Market app is available via the Apple App Store for iPhone and iPad.
The High Point Market Authority is updating and enhancing its My Market app for the upcoming Oct. 22-26 market.

Originally released in April 2016 in advance of spring market, the app features indoor and outdoor mapping technology. It uses GPS technology for building-to-building blue dot navigation, allowing users to select an exhibitor and map a route from their current location to the showroom’s address. Additionally, the app features indoor mapping technology within specific buildings, guiding users step-by-step and floor-by-floor to their selected showroom.

The indoor mapping feature, which was only available in the IHFC in the spring, has now been added to five additional buildings – 220 Elm, Center Point on Hamilton, Center Point on Manning, Center Point on Centennial and Center Point on Russell. The update also allows the app to transition from outdoor mapping to indoor mapping when a user enters one of these six buildings. Additionally, users may now manually update exhibitor, events and My Market data by pulling down on the top of the list.

Beyond mapping, the app also allows users to review the event calendar and search exhibitors by applying various filters, including category, style, price point, options, building and country. Now updated with fall market data, both exhibitors and events can be added to a personalized plan by creating a My Market account, which is also accessible through the High Point Market website.

“We promised when we first debuted the app that we would continually be improving it for future markets,” said Tom Conley, president and CEO of the High Point Market Authority. “We were pleased with the integration of the app at spring market and thankful for the widespread praise as well as positive feedback received as to additional features users wished to see. We used this feedback to prioritize our updates for this upcoming market, and look forward to adding even more features as we move forward.”

Development of the app was spearheaded by Conley and the Market Authority’s marketing agency, Emisare, and created by Charlotte-based company Skookum. The indoor mapping beacon technology was provided by Indoo.rs, GmbH, of Vienna, Austria.

The app is currently available for download in the Apple Store, for use on iPads and iPhones during fall market. A user’s guide and comprehensive outline of the app’s features can be found here.

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HAT PBM Newsdesk videos

Join HAT's editors for PBM News Desk, an on-site content creation hub in the lobby of the Centers at High Point during the 2017 Fall High Point Market. (Sponsored by Klarna.)

See the videos!