Dick Idol announces new partnership with Crestview
Home Accents Today Staff -- Home Accents Today, 3/8/2011 6:31:27 AM
MONTANA outdoorsman Dick Idol recently announced a new partnership with Crestview Collection to produce a fully coordinated line of lighting, accessories, wall décor and accent furniture that will debut at the spring High Point Market next month.
The line is expected to include approximately 200 new SKUs. The launch will coincide with a new product push across the Dick Idol brand to include new case goods and upholstery from Shadow Mountain, area rugs from Surya, reclaimed accents from Groovystuff, and bedding from Silverado Home.
"I am extremely pleased to announce our new partnership with Crestview as it has been our objective for years to simplify our business by consolidating the key lighting, accessory and accent categories under one roof," said Dick Idol, founder and namesake of the brand. "It will be much easier to coordinate product development and should streamline shopping for buyers who want our refined rustic look."
The partnership with Dick Idol is Crestview's first licensing initiative.
"Our company continues to grow, and we believe our first licensing partnership with Dick Idol will help us expand our product line and customer base," said Bryan Williams, executive vice president, Crestview. "Crestview is excited to work together with the entire Dick Idol team including Shadow Mountain and all the other great partners."
Crestview is a manufacturer and importer of wall décor, lamps and accent furniture.
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