Giftcraft debuts home decor division Que Spaces

Jenny Heinzen York -- Home Accents Today, 3/8/2011 6:53:56 AM

QUE SPACES, the home décor division of gift producer Giftcraft, debuted at the January Atlanta market.
     The company is headed up by Jan Kerr, an industry veteran with more than 25 years as a product and interior designer.
     "Jan comes with a wealth of experience with the interior design markets, specifically to the target audience that we're going after," said Trevor Cohen, CEO of Giftcraft.
     The launch included about 300 SKUs of accessories, furniture, wall décor, outdoor products, lamps, pillows and more.
     Kerr told Home Accents Today that another 1,000 items are on tap for the remainder of 2011.
     The products are organized into four collections - Savoy, Chateau, Papier Mache and Vintages - to accommodate a wide style range from urban to European cottage to Hollywood glam.
     "We create stories," Kerr said. "What that means is that the retailer can go into that collection and it's fully merchandised and fully coordinated for them."
     The line is designed to offer a "high-end design look at amazing price points," she said. A decorative pillow would retail for about $30, while a 42-inch wall clock sells for $200, for example. "High style, current, fashion-forward and it's affordable," Kerr said. "That's what we all want."
     Que Spaces will be exhibiting at the upcoming High Point Market in the Salon area of Market Square. The company is located in Toronto, alongside Giftcraft.