Biltmore launches partnership with Dimond Fine Lighting
Home Accents Today Staff -- Home Accents Today, 3/14/2011 1:23:21 PM
ASHEVILLE, N.C. - Biltmore For Your Home is expanding it portable lighting offering through a new partnership with Dimond Fine Lighting.
Dimond, the newest member of the ELK Lighting Family, brings more than 25 years of experience to Biltmore's newest line, recreating the classic style felt throughout Biltmore House. Tim Rosebrock, vice president and general manager of Biltmore's licensed products division, called Dimond's portable lighting an "exciting addition" to the Biltmore line.
"Dimond Fine Lighting is known for its emerging fashion and industry-leading trends," Rosebrock said. "Our partnership with Dimond enables us to bring quality lighting from a brand at the forefront of the industry to home decor retailers and professionals across the nation."
Dimond Lighting will unveil its new Biltmore collection during the upcoming High Point Market in the ELK Lighting showroom (IHFC H-223). Initial introductions will include 10 to 15 portable lighting products with a variety of additional styles planned for the future. The new products will be available at fine lighting showrooms and retailers throughout North America.
"Creating this new co-branded product with Biltmore is a great opportunity," said Carre McConnon, business development specialist of the Dimond Lighting Division. "Our award-winning team of designers ensures that each product is created at the highest level of quality and stays true to Biltmore's vision of classic designs and fine country living."
Dimond Fine Lighting debuted in 2009 as a division of 25-year-old ELK Lighting.
Launched in 1990, Biltmore's licensing division draws on the historical treasures and inspiration found in Biltmore House and gardens. Current Biltmore licensees include Amarr Garage Doors, Anderson Hardwood Floors, Artaissance, Atlanta Cheesecake Company, Belk, Burton + Burton, Capel Rugs, Cottage Gardens, Cumberland Nurseries, ELK Lighting, Ellington Fans, Encore/Sarreid, Fisher Farms, Habersham, Herter Nursery, Indital USA Stair Parts, Larson-Juhl, Manual Woodworkers & Weavers, Michigan Evergreen Nursery, Moulding Associates, Inc., Netherland Bulb Co., Oriental Accent, Peace Tree Farm, Randolph's Greenhouses, Ridgeway Clock Company, ShadeTree Canopies, Southern Living House Plans, Unique Stone, Vita Food Products and Whitecraft.
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- Apr 13, 2011