Joss & Main launches shoppable platform for HGTV series

E-tailer will provide furniture, décor for New Orleans families in need

Joss & Main_Brothers Take New OrleansOnline furniture and home décor retailer Joss & Main is partnering with HGTV’s new series, Brothers Take New Orleans. Through the integration, Joss & Main will provide furniture and décor for transformed houses in New Orleans to benefit families on the Affordable Living List.

Viewers will be able to shop the same budget-friendly looks seen on Brothers Take New Orleans through daily sales on Joss & Main.

“We have had a long standing relationship with HGTV and are honored to be involved in their new series, Brothers Take New Orleans,” said Paul Toms, general manager, Joss & Main. “Joss & Main is a perfect complement to the spaces overhauled on the show – offering stylish décor and furniture that can make a beautifully renovated space instantly feel like home. Taking an integrated approach, our daily shoppable sales will also offer affordable home design to families across America.”

In the new series, Jonathan and Drew Scott of Property Brothers fame will take their competition on the road to the Big Easy. The pair will work side by side to restore traditional “shotgun” houses in the heart of New Orleans. On four of this season’s episodes, the spaces will be fully furnished and decorated by Joss & Main to benefit families on the St. Bernard Project’s Affordable Living List. Brothers Takes New Orleans premiered at 9 p.m. ET Nov. 23 on HGTV, along with the launch of shoppable daily sales on Joss & Main that will continue through Dec. 21.

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