SnapRetail partners with CBA, The Association for Christian Retail

Association will promote TrafficBuilder for social and e-marketing

Home Accents Today Staff -- Home Accents Today, 5/9/2011 3:38:49 PM

SnapRetail has entered into a new partnership with CBA, the Association for Christian Retail, in which CBA will promote SnapRetail's TrafficBuilder product to its membership as a way to drive consumer traffic into their retailers' stores. This will include exclusive training on social-and e-marketing for CBA-participating vendors and retailers, and promotion at the International Christian Retail Show in Atlanta this July.

"We are proud to partner with CBA, the Association for Christian Retail, which is the premier organization serving Christian retailers," said Ted Teele, CEO of SnapRetail. "We will be helping independent Christian retailers utilize social media and other digital marketing to communicate with their customers and to grow their businesses."

CBA (formerly called Christian Booksellers Association) is the trade association for approximately 1,000 Christian stores, including independents, regional and national chains, church-owned stores, franchises, and marketing groups, plus more than 500 book publishers, record companies, gift companies and other product suppliers. The association is based in Colorado Springs, Colo.

"We are very excited to join forces with SnapRetail," said Curtis Riskey, executive director at CBA. "Their technology solution for retailers is best in class and one that every Christian retail store should take full advantage of to more effectively market to their customers. SnapRetail can help retailers easily create marketing campaigns and monitor the results through their user-friendly tool."

More information about SnapRetail and its products can be found at www.snapretail.com.