• Thomas Lester

Noir moving to new Las Vegas showroom

Showing at C-399

Furniture, lighting and accessory manufacturer Noir is moving into a more prominent space in time for the Jan. 22-26 Las Vegas Market.

The Los Angeles-based producer’s new showroom is located in World Market Center C-399, an 8,000-sq.-ft. space on one of Building C’s accessory floors.

Georg Baehler, designer and co-owner of Noir, said while the new showroom is approximately the same size as Noir’s previous space, it boasts a much better configuration, allowing the company to do more. Plus, it’s to the right of the Building C escalators.

“A major factor for Noir that has changed is the product assortment. A better configuration/ layout allows us to show our items in a way that suits our evolving line,” Baehler said. “The new space will allow Noir to display more vignettes and have more "frontal" displays (on the walkway).”

Additionally, Baehler said the placement of Noir near other accessory suppliers gives retailers a more logical product sourcing destination.

“Moving to a new location and having a fresh new look will attract new clients, but will not disrupt our current client base,” Baehler said. “As an added bonus, the neighboring showrooms have a complimentary client base.”

Thomas LesterThomas Lester | Business Editor
tlester@homeaccentstoday.com

Thomas Lester is Business Editor for Home Accents Today. A graduate of Emory & Henry College's Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina covering an array of subjects, ranging from community news, government, education, ACC sports and more before joining Progressive Business Media in 2013. As business editor, Lester covers all aspects of business in the home accents world, from the latest news from manufacturers to successful retail strategies and business analysis.

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