Noir moving to new Las Vegas showroom
January 5, 2017,
Furniture, lighting and accessory manufacturer Noir is moving into a more prominent space in time for the Jan. 22-26 Las Vegas Market.
The Los Angeles-based producer’s new showroom is located in World Market Center C-399, an 8,000-sq.-ft. space on one of Building C’s accessory floors.
“A major factor for Noir that has changed is the product assortment. A better configuration/ layout allows us to show our items in a way that suits our evolving line,” Baehler said. “The new space will allow Noir to display more vignettes and have more "frontal" displays (on the walkway).”
Additionally, Baehler said the placement of Noir near other accessory suppliers gives retailers a more logical product sourcing destination.
“Moving to a new location and having a fresh new look will attract new clients, but will not disrupt our current client base,” Baehler said. “As an added bonus, the neighboring showrooms have a complimentary client base.”
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