• Thomas Lester

Classic Home unveils new brand concept

New logo, tagline, icon

Furniture, rug and soft goods manufacturer Classic Home released a new brand concept to signal its growth from a home accent company to a complete lifestyle furnishings brand.

“Over the past few years we have evolved into a company that provides our retailers and designers with all the solutions they need to be successful,” said Marci Jones, chief operating officer. “They can come to our showroom and instantly be inspired to create entire spaces that are unique and profitable. When our furniture, pillows, and rugs are merchandised together, our customers can create a unique, cohesive look that is on trend and easily sellable.”

As part of the updated brand identity, Classic Home is introducing a new icon, logo, and tagline. Officials say together, they form a ‘cohesive visual message and language that expresses Classic Home’s dedication to the pursuit of inspiration.” Classic Home’s visual branding also represents the eclecticism of their collections and the ways in which they complement each other.

Designed with both traditional serif and clean-lined sans serif typefaces, Classic Home’s icon and logo reflect the blending of ideas, styles, and inspirations that enable the company’s individual pieces to complement each other and create singular and unforgettable spaces. This belief is underscored by Classic Home’s tagline, “Inspired Pieces. Inspired Spaces.”

Officials say the tagline serves as a statement for" both the company’s collections and their corporate culture, speaks to their belief that when great pieces are brought together, an even greater and more exceptional whole is created."

Classic HomeIn Atlanta, Classic Home shows inside Building 1 in space 12-D-1. In Las Vegas, the Vernon, Calif.-based producer shows inside World Market Center Building C, space C-309.

Thomas LesterThomas Lester | Business Editor
tlester@homeaccentstoday.com

Thomas Lester is Business Editor for Home Accents Today. A graduate of Emory & Henry College's Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina covering an array of subjects, ranging from community news, government, education, ACC sports and more before joining Progressive Business Media in 2013. As business editor, Lester covers all aspects of business in the home accents world, from the latest news from manufacturers to successful retail strategies and business analysis.

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