• Cecile Corral

Jaipur Living Spring ’17 catalog marks ‘most beautiful and functional’

Book portrays company’s new initiatives, design approach

In line with its recent brand refresh, Jaipur Living is launching its Spring 2017 this month with an also-new perspective on expanded products and designs themes.

Calling the Spring 2017 catalog “our most beautiful and functional yet,” company president and CEO Asha Chaudhary told PBM the 706-page tome features: “hundreds” of new, 18-inch swatches; lifestyle imagery that depicts Jaipur Living’s rugs with recently added throws, dec pillows and poufs; and new display options designed to maximize retailers’ selling space.

“The inspirational, texture-rich photography showcases our free-spirited creative aesthetic and continuously elevating product range, while the easy-to-use index approach works equally well whether you want to browse the entire product line or search for a specific product quickly and easily,” Chaudhary elaborated.

On a grander scope, the new catalog represents Jaipur Living’s new vision and direction as a lifestyle product designer. While the rug category has long been the foundation of Jaipur Living’s business and continues to represent the largest number of skus, Chaudhary said, “we have greatly expanded our offering in our other core categories with our best design additions yet in pillows, poufs and throws.”

She continued: “We’re focused on enhancing our offering in terms of both product and experience. This means that at every touch point, our team is focused on developing curated assortments with an upbeat and unmistakable point of view and the highest quality constructions, while improving tools that make it easy to

Jaipur Living new catalogJaipur Living's new catalog is available at markets this winter.
work with us. This strategy is readily apparent in the 2017 book, from tags marking important details like new products, quick-ship availability, our expanded selection of custom-size options and larger sizes on dozens of our best-selling styles.”

Jaipur Living’s Spring 2017 catalog is available in both print and digital versions.

Retail partners are invited to pick up a copy at Jaipur Living’s showroom at the AmericasMart, in Building 1 space 12-F-9, during the International Gift & Home Furnishings and Area Rug markets Jan. 10-17.

Cecile CorralCecile Corral | Senior Product Editor, Home Textiles Today
ccorral@hometextilestoday.com

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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