Americasmart, going forward
January 12, 2017,
The ability to change, adapt and implement innovative, out-of-the-box ideas has been a key element in Americasmart’s success over the past 60 years. Going forward, look for the successful family-owned company to bring even more innovation to the wholesale marketplace, as Americasmart looks to broaden its presence domestically and around the world.
That, along with hints of what’s to come, was the theme of a press conference held by Jeffrey L. Portman Sr., vice chairman, president and chief operating officer of Americasmart, Thursday morning during the Atlanta International Gift & Home Furnishings Market.
Portman spoke to the strength of cross-merchandising across both the Americasmart enterprise and the retail universe, noting the example of an 8,000-sq.-ft. lifestyle store he recently visited in Hong Kong that sold everything from plastic Mardi Gras beads to extremely well-crafted furniture. “The more you have to offer that is relevant and top of mind for the customer, the more successful you’ll be,” he said.
As Americasmart begins a year-long commemoration of its 60th year in business, the company is examining where it’s been, and has positioned itself for the future with several initiatives, including key staff additions: Patti Carpenter, global trend ambassador, and Jenny Heinzen York, VP-Home, who will be developing Americasmart’s business abroad and across the home categories, respectively.
Jeffrey L. Portman Sr., chairman, president and chief operating officer of Americasmart, speaks at a press conference on Jan. 12 during the Atlanta International Gift & Home Furnishings Market.
Portman also spoke about the development and launch of AMC-TV, a programming channel “to bring excitement, entertainment, education and networking in a way that has never been done before,” featuring the ideas and opinions of thought leaders in the industry along with new voices and personalities.
Noting that longer-term developments will be announced in coming weeks, Portman said that for the near term the Americasmart organization is working on initiatives to present a July market that will be “unparalleled” for the industry.
“This will take a lot of work on our part, but we’ll put on the greatest market we can that is different in some ways than what we’ve done in the past,” Portman said. “We can’t accomplish everything we want to in the next six months, but we will make it a market to remember.”
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