• Alexa Boschini

Store Openings

Coco & Dash, Moe's Home Collection, TJX Cos., more

Stores_Coco_and_DashHome decor boutique Coco & Dash is opening a new and expanded showroom this month in Dallas' Henderson Avenue shopping district.
Coco & Dash adding H Street Shops showroom

Dallas — Home décor retailer Coco & Dash is opening a new and expanded showroom this month next door to its current location in the Henderson Avenue shopping district.

Owned by mother-daughter duo Teddie and Courtney Garrigan, the 2,500-sq.-ft. boutique will showcase its distinctive and colorful design aesthetic in the same light and airy atmosphere Coco & Dash customers have come to love.

“We are so happy to expand Coco & Dash in the same wonderful building where we started,” Courtney Garrigan said. “The new space will allow us to introduce more lines, host design events and provide a comfortable area complete with coffee bar where designers and their clients can work on projects.”

Coco & Dash will continue to feature a mix of furniture, accessories, art and lighting, including brands such as Bunny Williams Home, Handley Drive and Dash & Albert rugs.

Moe’s expands retail ops to Midwest

Sioux Falls, S.D. — Moe’s Home Collection is growing its retail division with a new franchise location in Sioux Falls, S.D. Owners Tamara and David Dettler will open the store this summer.

Sara Samieian, general manager of Vancouver-based Moe’s retail division, spoke with Home Accents Today last July about the company’s move into franchising with the opening of a location in Victoria, B.C.

Samieian said she, her father and brother (Moe Samieian Sr. and Moe Samieian Jr., CEO and president, respectively) were looking to expand the retail division across the U.S. and Canada by partnering with experienced individuals who like the brand, know the industry and are willing to take on the operational aspects.

“For new stores, the good thing about it is, we have the majority of categories covered, from the rugs to the wall décor, to the lighting, toss pillows, throws, tabletop, dining, bedroom,” Samieian told Home Accents Today. “The store customer walks in, they can furnish their entire home with our product.”

TJX to launch new home store concept

By Clint Engel, Furniture Today

Framingham, Mass. — Seeing “enormous opportunity” in the home category, off-price retail giant TJX Cos. will launch a second home furnishings store concept this year to complement its growing HomeGoods business.

The retailer, parent to T.J. Maxx, Marshalls, Sierra Trading Post and other brands, said it will open four of the new concept stores this year as part of an 85-store expansion of its HomeGoods division.

President and CEO Ernie Herrman announced the plans on the company’s fiscal fourth quarter earnings conference call in February.

He said the “approach will be to differentiate these two home concepts to encourage customers to shop both stores,” similar to the way the company has grown its T.J. Maxx and Marshalls businesses in the United States.

“We plan to leverage our existing distribution centers, supply chain and buying organization,” as it did with the launch of Marshalls in Canada, he said.

Herrman did not disclose exact timing, name or the specific categories the new home concept will feature, and the company declined to answer additional questions.

On the call, where the more than 3,800-store retailer posted a 7% jump in net sales to $33.2 billion for the year ended Jan. 28, Herrman said the home area “just screams at us.”

“While we are proud to have grown our HomeGoods customer base for many years, we believe we remain significantly underpenetrated in the total U.S. home market and enormous opportunity remains for us to gain share in this space,” he said.

He later noted the new concept is “going to be going after categories that aren’t so penetrated in the HomeGoods stores, noting that it has been testing the categories for the past year and a half or so, although he didn’t identify them.

Alexa BoschiniAlexa Boschini | Associate Editor
aboschini@homeaccentstoday.com

Alexa Boschini is the associate editor of Home Accents Today. A native of Greensboro, N.C., she graduated from Elon University in 2010 with a degree in journalism. She spent two years as an award-winning education and features reporter with The Sanford (N.C.) Herald and four years covering arts and entertainment for the Greensboro News & Record's Go Triad before joining Progressive Business Media in 2012 as assistant editor for Home Accents Today and Casual Living. She now writes about business, trends, generational dynamics and technology. You can reach her at aboschini@homeaccentstoday.com.

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