• Thomas Lester

Rizzy unveiling promotional bedding in new NYC showroom

Showing in 295 Fifth Avenue

Promotionally priced bedding.This bedding set, shown inside Rizzy Home's Las Vegas showroom, is an example of the type of bedding the Calhoun, Ga.-based manufacturer is rolling out in New York.
This month’s New York Home Textiles Market promises to be a significant one for rug and textile manufacturer Rizzy Home.

The Calhoun, Ga.-based manufacturer is rolling out a new line of promotionally priced quilts at the March 26-29 show, and it’s opening a new showroom, located in suite 1504 inside the 295 Fifth Avenue building.

Teresa Parris, creative and visual manager for Rizzy, said the company’s new top-of-bed sets are 100% cotton with printed imagery on both sides, available in three-piece sets – a quilt and two shams, for instance. Retail pricing is set at $249 for a queen set.

The primary difference between these quilts and many of Rizzy’s other offerings is in the details. While still made of materials of the same quality, there aren’t as many technical aspects included.

“Most of our quilts have a lot of technique in them. By that, I mean there’s lots of ruching, lots of fabric embellishments, lots of different, ornate elements – ruffles, pom-poms, different style features that are integrated in the existing product we have, giving it the price level it’s at,” Parris told Home Accents Today at the Las Vegas Market. “We’re not seeing it as something that’s going to cannibalize what we’re doing. We see it as something that will add incremental business.”

The usage of cotton is another departure from some of Rizzy’s previous promotionally priced product, Parris said.

“Before, our entry level goods were polyester and Chinese manufactured,” she said. “Now we’re able to give you a cotton product, very tactile and soft; printed, so they’ll be fashion-forward and fun at an entry level price point.”

The new quilts will be on display in Rizzy’s new showroom in the Big Apple. The company announced the move in February, citing the new space as a more desirable location for home textiles shoppers. The showroom will be open all year long, not just during the twice annual markets.

“295 Fifth Avenue is where every buyer goes to find the latest in home fashion trends,” said Jeff Vaughn, vice president of sales. “Rizzy Home had been looking for a space in this building for a couple of years and when the opportunity became available, we jumped at the opening. Being in 295 makes it so much easier for the retailer to visit us. The building holds many of the major suppliers in the industry and buyers are already there shopping.”

In addition to the new quilts, Rizzy’s New York product lineup will include top-of-bed and decorative pillows from the Donny Osmond Home Collection as well as a coordinate collection that includes Boho rugs and pillows that officials say will be in stock for back to college season.

Thomas LesterThomas Lester | Business Editor
tlester@homeaccentstoday.com

Thomas Lester is Business Editor for Home Accents Today. A graduate of Emory & Henry College's Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina covering an array of subjects, ranging from community news, government, education, ACC sports and more before joining Progressive Business Media in 2013. As business editor, Lester covers all aspects of business in the home accents world, from the latest news from manufacturers to successful retail strategies and business analysis.

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