Cynthia Rowley expands into rugs, wallpaper
April 13, 2017,
Known for her use of vibrant colors and bold prints, Rowley’s designs have grown into a full-scale lifestyle brand that spans ready-to-wear apparel, swimsuits, fitness, beauty, jewelry, fragrance, eyewear, handbags, office supplies and tech accessories.
“I’ve always had a passion for interiors and furniture,” Rowley told Home Accents Today. “For me, the design process goes beyond clothing – it’s a way of life. I wanted to create furniture that is colorful, interesting and will brighten your home. I’m proud to be associated with a heritage company like Hooker with such a long history of making quality furniture.”
Rowley’s first collection of rugs with Marc Phillips will launch at the April 22-26 High Point Market, merchandised alongside her furniture line in the Hooker showroom. The initial offering includes six designs that retail starting at $5,000.
The wallpaper collection with Tempaper will bow in May at ICFF, featuring 10 prints that retail starting at $125 for a double roll.
Rowley said she wanted to design home décor collections that touched on three personas – curious, sporty and pretty – to add personality and spirit to the home.
“Marc Phillips is known for their high-quality, handcrafted rugs,” Rowley said. “They’re making rugs that are so beautiful and intricate – like nothing you’ve ever seen before. With Tempaper, you’re able to live inside our prints. The cool part about Tempaper is the innovative technology and being able to install the papers yourself, making the installation so easy.”
Beyond her furniture, rug and wallpaper collections, Rowley said she hopes to expand her brand into other home furnishings categories in the future. Specifically, she has her sights set on outdoor furniture, lighting and draperies. Rowley also co-founded a website dedicated to limited edition contemporary artwork in 2010.
“I’m an avid art collector, so I always try to think about what’s on the walls,” Rowley said. “We started our website, ExhibitionA.com, for people who wanted to start collecting without investing a lot of money.”
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