Sarah Jessica Parker to headline AmericasMart LIVE
May 1, 2017,
Sarah Jessica Parker will be attending this summer's Atlanta International Gift and Home Furnishings Market, headlining AmericasMart’s new multimedia market experience.
The actor, producer and designer will present “Sarah Jessica Parker: Pumps, Purses and Serious Profits—Building a Fashion Empire One Step at Time” on Saturday, July 15.
Parker, who came to symbolize single living in New York City in her role as “Sex and the City” protagonist Carrie Bradshaw, slips out of her character’s shoes to take a real-life leap with an eponymous lifestyle brand that speaks to her fashion sense and fans.
Parker’s career, an expanding entity comprised of acting, production and now fashion design, is making an imprint in the luxury retail category. Her footwear, apparel and accessory collection, SJP, launched in 2014 and has recently expanded with the opening of her first brick-and-mortar store located in the new MGM Resort in National Harbor.
During the AmericasMart presentation, Parker will talk about her journey from actor to successful lifestyle brand and creator, share the toughest lessons she’s learned at retail, and talk about gathering the courage to dive headfirst into entrepreneurship.
Her AmericasMart LIVE appearance brings Parker together with celebrity interior designer Nate Berkus and digital media visionary Erik Qualman, who share inspirational insights into their success.
The three globally celebrated headliners will each command the AmericasMart LIVE stage on consecutive days as featured guest speakers presenting to a live audience in the newly created Building 3 studio theater. From the center stage, closed-circuit television programming will broadcast throughout the 7.2 million-sq.-ft. AmericasMart campus with AmericasMart LIVE anchors and correspondents continuously reporting on Market breaking news, product introductions, trends and special celebrity presentations and appearances.
The Building 3 studio theater is the hub of the AmericasMart LIVE programming with nine seminars and panel discussions taking place in the space throughout the Market. In addition to the Parker, Berkus and Qualman presentations, six talks will take place on the center stage including a range of thought leaders sharing insights into trends, best practices and entrepreneurship.
Between live broadcasts, market correspondents Brian Patrick Flynn, Jenny Heinzen York and Patti Carpenter will share trend reports live from the show floor complemented by pre-recorded product-focused videos, showcasing what’s new and next in home, gift and rug merchandise.
Buyers and exhibitors tuning into LIVE will also enjoy a deep dive into the seminar topics with recaps, interviews and Q&A’s as well as informational updates about where to find product and other market events.
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