Elisabeth York brand expands Dallas presence

Five styled beds in Ivystone space

Luxury bedding brand Elisabeth York is boosting its presence at the Dallas Total Home & Gift Market with five styled beds inside the Ivystone showroom along with its own dedicated space.

Elisabeth York’s space is located in suite 219 while Ivystone shows in suite 236.

“Ivystone is a destination showroom for high end retailers,” said Monica Loving, vice president of Ivystone’s vendor relations. “High end customers begin their day in our showroom. We represent vendors who have common retailers, so when they come in, our customers aren’t buying just one thing; they’re cross merchandising products and lines to obtain an entire package. Our representatives have strong, longstanding relationships with our customers, and our customers know that we only represent vendors with great products that are on on-trend and reliable.”

Each piece in the Elisabeth York line incorporates high quality materials, innovative techniques, skillful craftsmanship, carefully chosen color options and textures designed to mix and layer.

“We are very excited to put the Elisabeth York line in front of new set of customers who may not otherwise be exposed to it,” said Celisha Racicot, creative manager for the brand. “The space is large and will be able to showcase the line well, while maintaining our look of easy and understated elegance. Dallas is a great market for bedding and we are looking forward to the increased presence here.”

Elisabeth York’s Ivystone display will feature a combination of fall debuts and previously released collections spanning 600 square feet, in an effort to maximize visibility and increase traffic during the show.

“One of the things we feel very strongly about Elisabeth York is that the brand is bringing a clean, luxurious product to the market at really good price points,” said Loving. “Retailers can sell the same luxurious looks that they’re seeing all over social media and in magazines for a price the end consumer can afford.”

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