AmericasMart LIVE debuts
July 13, 2017,
AmericasMart VP of Home Jenny Heinzen York broadcasts a LIVE welcome to buyers in A&B Home's new showroom Wednesday morning.
Headlining the first day of LIVE programming is Nate Berkus, who will appear on the main stage this afternoon for a conversation with AmericasMart’s vice president of home, Jenny Heinzen York.
Berkus’ design philosophy remains the same as it was 20 years ago, and continues to influence his designs and projects: Your home should tell your story, with what you love collected and assembled in one place.
In advance of today’s event, Berkus shared a few thoughts with Lenise Willis, editor in chief of Home Accents Today sister publication Gifts & Decorative Accessories.
NB: Obviously, your taste and style evolves over time. But truthfully, I’ve always reached for things that feel timeless, are well-made and have patina … and that hasn’t changed.
LW: How about in more recent times?
NB: I will say my interiors have become even more muted. A very clean, neutral palette - especially in your home - will always feel soothing and welcoming. Now that I’m a dad though, I also live with a lot of colorful plastic things. That has definitely been an adjustment.
LW: You've done products for the high-end and the opening price point shopper. What do they have in common and, obviously aside from price, what's different?
NB: It’s my job as an interior designer to know the very best that is out there, in furnishings, architecture, materials etc. And then I translate that into my collections. Expensive things don’t necessarily equate to good design. It’s about the story and patina: Is it made by hand? What memory does it provoke? Does it make me feel happy? This is ultimately what makes something valuable.
LW: Do you see a style emerging or gaining in popularity and if so, how will your design aesthetic reflect that?
NB: I’ve never believed in trends, and buying something just because it’s in for a season. Classic finishes and materials will always feel important.
The Nate Berkus interview takes place today at 3:30 on the main stage (Building 3, Floor 2) and will be broadcast live on video screens throughout the AmericasMart campus.
Also on tap for this week’s market are digital media visionary Erik Qualman, and actor, producer, designer Sarah Jessica Parker, as well as ongoing programming and presentations of live show reports, cooking demonstrations and interviews with tastemakers, trendsetters and thought leaders.
“For all those choosing do business with us here this summer, the July market experience will be both evolutionary and revolutionary,” said Jeffrey L. Portman, Sr., AmericasMart vice chairman, president and chief operating officer . “They will find a show environment both familiar and unexpectedly new in a media- and information-rich setting that integrates traditional product pursuit with immediate access to highly relevant new-and-next ideas, insights and business knowledge from internationally celebrated voices of huge influence.”
Tonight AmericasMart’s annual ICON Honors event, honoring excellence in the gift and home industries, will take place at Atlanta’s Fox Theatre. Tickets are available onsite.
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