• Cecile Corral

Nourison pays homage to folk and tribal art

New collections for market in Native American, African and India motifs

Nourison, Navajo rugNourison, Navajo rug
SADDLE BROOK, N.J. — Folkloric influences from here all the way to Northern Africa inspired Nourison in developing its two latest headliner collections.

Set for debut during the New York Home Fashions Market, Sept. 11-14, the Navajo and Baja collections depict tribal motifs in colorful palettes.

As the company explained, the Navajo collection incorporates Southwestern style with vivid geometric designs, and the reversible flat-woven Baja collection features tribal influences — including Moroccan, ikat and kilim patterns — in warm, sunny colors and is finished with a multicolor fringe.

Nourison is also showing several other collections and design additions to popular existing programs during Market week.

Rio Vista, also a reversible flat-weave, celebrates India’s dhurrie design in an array of neutral and bright color palettes.

The Passion collection of Bohemian looks debuts several new designs in shades of blue, gray and ivory.

In explaining this new design direction, Nourison said: “Tribal, bohemian and Southwestern designs have been growing trends in interior design, especially with increasing demand and popularity of eclectic designs and colorful palettes including pink, red, orange and aqua. Fringe has also become a stylish extension to the rug, adding depth and texture.”

Deco Mod includes Art Deco-inspired designs with graphic patterns. This collection is hand tufted with a mix of high and low piles for dimension and texture.

Also new are several decorative accent rug collections, including Casa Bella in coir, Frameworks in damask designs and Rushmore in Aztec patterns printed cotton. The company’s Mina Victory Home Accents division is showcasing island-themed palm print pillows with tassel detailing, pastel pillows with a pom-tassel border and woven denim pillows.

“Palm prints, tassels and poms have all been significant trends this year across fashion, accessories and home decor, from bold greens to pink and blue hues,” the company noted.

At its New York City showroom on the lobby of 295 Fifth Avenue, Nourison’s display windows — which look out to Fifth Avenue — are bedecked for Market week with new displays featuring bright Celestial and Passion area rugs and Santa Rosa accent rugs, and tribal and linear patterns from the Moroccan Shag collection. Inside, the windows are dressed with the Prismatic collection’s colorful abstracts designs, highlighting yellow, orange and purple tones, and are accented with genuine fur, beaded, velvet and shag pillows.

Cecile CorralCecile Corral | Senior Product Editor, Home & Textiles Today

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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