IKEA’s new augmented reality app shows virtual furniture in any room
September 12, 2017,
The IKEA Place app automatically scales products — based on room dimensions — and is so precise that consumers will be able to see the texture of the fabric.
IKEA has an app for that.
“IKEA Place makes it easier to get inspired and try many different products, styles and colors in real-life settings and to make buying decisions with a swipe of your finger. Augmented reality and virtual reality will be a total game-changer for retail — in the same way as the internet, only this time, much faster,” said Michael Valdsgaard, leader of digital transformation at Inter IKEA Systems.
Built on Apple’s new ARKit technology, IKEA Place marks an important milestone in the IKEA digital transformation journey. IKEA is one of the first home furnishing brands to bring this technology to people, shifting the way buyers will purchase furniture. The app automatically scales products — based on room dimensions — with 98% accuracy. The AR technology is so precise that consumers will be able to see the texture of the fabric, as well as how light and shadows are rendered on their furnishings.
“ARKit gives us the opportunity to help shape the development of AR as an accessible tool for real-life decision making," Valdsgaard said.
In addition to digitally placing IKEA products in a room, the app allows people to capture the setting in the app and share as an image or video with friends. They can then purchase the products directly through their local IKEA website.
More than 2,000 IKEA products will be available in the app at launch, and in the future, the app will play a key role in the launch of new product lines. The products in the first release will focus on larger furniture products for the living room: sofas, armchairs, footstools, coffee tables and top-selling storage solutions that can be placed on the floor.
“Now, technology has caught up with our ambition. AR lets us redefine the experience for furniture retail once more, in our restless quest to create a better everyday life for everyone, everywhere,” Valdsgaard said.
How to use IKEA Place:
- Make sure your device is upgraded to iOS 11.
- Download thefree IKEA Place app from the Apple app store (starting late this month).
- Scan the floor in your place.
- Browse the list of products available in the app.
- Select a product that you want to place.
- Move and place the product into the space. <
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