• Cecile Corral

Surya enhances fall catalog with new features

surya catalogCARTERSVILLE, Ga. — For the fall 2017 season, Surya has developed what it calls its “most comprehensive catalog, to date.”

On its 936 pages, the home furnishings designer and supplier features more than 60,000 SKUs of its range of products.

Some of the new features this year include an expanded Trends section and a bigger representation of inspiring lifestyle imagery.

Looking to simplify the search process for customers, the company this time also grouped products into major categories — Lighting, Wall Decor, Decorative Accents, Textiles, Accent Furniture, Rugs and Outdoor — which are then organized by style. Each style is laid out by price from high ($$$$$) to low ($) for targeted searches based on budget. And Surya has also enriched its product information per item with more details, such as Pantone TPX numbers for more categories to ensure accurate color selection.

Visual indexes are available for Surya’s Top Sellers, which include a short list of the company’s go-to products with proven sales traction, as well as for the full line of Surya rugs. Larger images have been incorporated to display the intricate design details of high-end rugs and supplemental zoomed-in close-ups have been provided for mirrors and pillows.

And the catalog includes significant additions to the company’s machine-made and high-end rug offerings, as well as table, task and floor lamps.

“We have listened to our customers’ feedback and applied it to the contents and organization of our latest catalog,” said Satya Tiwari, president. “Our goal is to simplify the buying experience, and one way we accomplish this is by providing a best-in-class resource that is easy-to-navigate, but also visually stimulating, fueling our customers’ imaginations with ideas for how they can bring their clients’ visions to reality with the full suite of Surya accessories.”

The Fall 2017 Catalog is currently being mailed to customers and will make its official debut at High Point Market. The digital version is available on Surya’s website as well as on its app.

Market attendees may pick up a copy in the Surya showroom, Showplace 4100.

Cecile CorralCecile Corral | Senior Product Editor, Home & Textiles Today

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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