• Cecile Corral

Feizy launches rug visualization tool

Aligns with technology partner to upgrade capabilities

DALLAS — Feizy has inked a new partnership with a technology provider to ramp up its online presence.

MicroD, which innovates online product presentation, website, e-commerce and EDI solutions for home furnishings companies, has developed a new digital merchandising program for Feizy’s dealers.

Available on the OmniVue website platform by MicroD, the Feizy Catalog program is a merchandising tool that gives dealers the ability to showcase all Feizy catalog items online without increasing in-store inventory. Dealers that join the program will have access to a dedicated brand landing page to highlight Feizy products and tell their craftsmanship story.

Using the “Accessorize” feature, online shoppers can then select a Feizy rug and virtually place it beneath a furniture piece to visualize and coordinate with their other items before purchasing.

With the launch of its 3D elements, MicroD is able to create and offer virtual room planning, 360-degree product views, product configuration, augmented reality, and virtual reality.

“Feizy is excited to collaborate with MicroD on this program, and we are looking forward to the benefits it will bring to our dealers,” said Michael Ackelbein, senior vice president of global sales, Feizy. “We want to get our products in front of digital shoppers and our dealers are the best channels to do so.”

Cecile CorralCecile Corral | Senior Product Editor, Home & Textiles Today

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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