Interlude Home to produce branded line from CBS's The Good Wife
Home Accents Today Staff -- Home Accents Today, 4/24/2012 9:35:35 AM
CBS Consumer Products has tapped Interlude Home to create a home décor line inspired by CBS's hit drama The Good Wife.
The new line, the first license for the television series, is developed in collaboration with set decorator, Beth Kushnick, and inspired by the actual set decoration ideas seen on the series. Products will debut on the show in the fall during the show's fourth season this fall.
Through the agreement, Interlude Home will create accessories, accent furniture and lighting, which will be available in stores throughout the United States and online. All products will be co-branded.
According to a press release on the announcement, The Good Wife ‘s set decoration has consistently generated positive interest from the show's viewers, resulting in Kushnick writing a blog called The Good Look of The Good Wife at www.cbs.com and tweeting @goodwifesetdec where she answers questions about her work and the series' aesthetic.
"This opportunity sprouted from fan feedback to Beth's inspiring decor. We used our merchandising and retail experience to make this line a reality," said Liz Kalodner, executive vice president and general manager of CBS Consumer Products. "The collaboration between Beth Kushnick and Interlude Home has been seamless resulting in fashionable and sophisticated interiors throughout the set of The Good Wife. We just can't wait for fans to see the collection."
"We are so excited to team with CBS, Beth Kushnick and The Good Wife in this groundbreaking creative venture. Enabling viewers to purchase their favorite home décor straight from environments of The Good Wife is an innovative and inventive new model we are thrilled to be a part of," said Wendy King Philips, creative director of Interlude Home.
"The collaboration between Interlude Home and The Good Wife has been flawless and began with season one's creation of the standing sets," Kushnick said. "Throughout the show, many Interlude Home accessories and accent pieces have inspired my character-driven set decoration. Their diverse collection has fans captivated."
Now in its third season, The Good Wife averages 11.7 million viewers a week and airs Sundays at 9 p.m. ET/PT on CBS. The show stars Emmy and Golden Globe Award winner Julianna Margulies as a wife and mother re-entering the workforce after her husband's public sex and political corruption scandal. The show also features Christine Baranski, Josh Charles, Archie Panjabi, Matt Czuchry, Alan Cumming and Chris Noth.