Imax adds to ColorPost with Connie collections
Home Accents Today Staff -- Home Accents Today, 5/3/2012 10:51:38 AM
Imax expands ColorPost with Connie
Imax Worldwide Home has expanded its ColorPost with Connie concept.
The program is designed to draw consumers into stores by satisfying their need for small, fast and affordable decorating changes, according to Imax.
"It instantly adds an element of fashion and freshness to any retail format," said Connie Post, a home furnishings retail design strategist.
Imax teamed with Post to create ColorPost With Connie - a merchandising concept incorporating a selection of Imax products divided into color stories.
New collections at the High Point Market included Sunshine (yellow), Berries (Purple) and Moody Blues color stories.
"Each of the color stories has been chosen with an eye to what's selling at retail right now," Post said. "Merchandised on flexible, movable display units, the series of decorative accessory pods simplifies the buying process for consumers. The concept also mitigates consumers' fears of making costly decorating mistakes since each color story is chosen and color-coordinated for them by a design expert."
"At Imax, we understand that our retailers need solution-based concepts and strategies to bring consumers into stores," said Al Bulak, president, Imax. "We also realize that no matter where we are in the economic cycle, consumers are more thoughtful about purchasing anything today. Our goal in partnering with Connie is to supply retailers with traffic-building retail design concepts that are designed to drive business now."
Additionally, the program enables Imax dealers to update their retail space without significant investment, Post said.
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