Retailers, how are you using Pinterest?
Susan Dickenson -- Home Accents Today, 4/1/2012 2:00:00 AM
I am an avid pinterest fan! It's a great place to find inspiration and share favorite ideas and projects. I used to be a magazine junkie with baskets full of unread design magazines and stacks of tear sheets. Now, I use Pinterest to post both my personal favorite projects, and re-pin ideas from other pinners. My clients go directly to my boards to see ideas for dining rooms, bathrooms, kitchens, etc., and I link to my Pinterest boards from my blog. I've introduced many of my design clients to Pinterest. It's a great tool. - Susan Taylor, Black-eyed Susan, Holicong, Pa.
We've been using pinterest since last fall, pinning favorite products, room scenes containing our products, and inspiring photos. I recognize that home decor enthusiasts and people who love good design and style are pinning things on Pinterest, so it makes sense for us to have a presence there. My advice to retailers is to start out using it personally, as a place to store favorite ideas and inspiring photos, and then you'll see the possibilities that can be extended professionally. I think the trick is to not make it seem like you are using it to sell, but rather to share and trade great imagery. Through that, you will inspire buying! - Melissa Hawks, Owner, The Well Appointed House, Greenwich, Conn.
I started using pinterest a few months ago to post personal things, and photos of products and design projects, and really like sharing ideas. I also love Houzz.com. - Maria Bailey Benson, Nyla Simone Home, Scottsdale, Ariz.
Being in the business of selling fine art, Pinterest is a powerful medium through which to display our products. Curating on Pinterest is much like curating in a gallery. We create boards on topics and subjects we love and fill them with pins from our site and complimentary products or design inspiration. To encourage engagement, we added a "Pin-It" button to our website and promote our boards across our other social media channels. Upon realizing that Pinterest supports hashtags, we began using them to organize our pins by colors, themes and topics. We plan to host a "Pin it to Win it" contest in the coming months. - Amitai Sasson, VP Marketing & Development, OverstockArt.com
Pinterest is a natural fit with our brand. We've deeply integrated Pinterest widgets on our product pages to provide our members with a quick and easy way to share favorite items with their friends, and we've created a brand presence on Pinterest with boards featuring popular products, decorating trends and design inspiration. We see it as a valuable platform for reaching interest-focused communities across a wide range of categories, including design and home decor, and will be aggressively integrating Pinterest into our consumer promotions in 2012. - Greg Fant, CMO, One Kings Lane, San Francisco
We would love your feedback!