IMC realigns marketing team

Home Accents Today Staff -- Home Accents Today, 6/29/2012 1:12:41 PM

Karen Olson

Dana Andrew

John Emerick

HIGH POINT and LAS VEGAS -- Officials with International Market Centers, operator of a majority of showroom space of the home furnishings industry's biggest U.S. markets in High Point and Las Vegas, today announced its new marketing structure, which merges marketing resources in both locations.

"The purpose of the realignment is to create a strong, innovative, and collaborative marketing team that can optimize opportunities and efficiencies across High Point and Las Vegas. The new marketing structure provides direct services oriented to our customers and our leasing teams," said Scott Eckman, chief marketing officer and chief strategy officer, IMC. "As we move forward, we will establish three core groups within the IMC marketing division: the strategic planning group which will be aligned to support IMC's primary channels, Home Furnishings and Gift & Home Décor, the marketing communications group which executes marketing strategies and tactics and manages IMC's multimedia channels, and a publication and sponsorship team."

"We believe strongly that our customers will be better served by our new structure which drives partnership, consistency and stronger leverage in the marketplace," he continued.

Karen Olson, located in High Point, will work as the new vice president of marketing for home furnishings.

In her new position, Olson will be responsible for creating marketing strategies that drive value for IMC through occupancy and buyer attendance, as well as supporting IMC's home furnishings tenants. She reports to Eckman.

Carolyn Martin, formerly a brand manager at World Market Center Las Vegas, was promoted to marketing director for home furnishings, reporting to Olson.

IMC will appoint a vice president of marketing for gift and home, a newly created position, which will also report to Eckman.

Las Vegas based, Dana Andrew will assume the position of vice president of the newly formed global marketing and communications team. In her new position, Andrew will report to Eckman and be responsible for activating the marketing plans across IMC's entire platform in High Point and Las Vegas, and for both home furnishings and gift/home décor.

The global marketing and communications team will be responsible for acting as an in-house marketing agency for all IMC brands.

Sarah Mount has been named director of content and interactive media and reports to Andrew. In her new position, Mount will lead the development and distribution of content across all channels and all four markets. Additionally, four new positions were announced in the global marketing and communications group including database marketing manager, social media/public relations manager, project manager and graphic/web designer.

John Emerick, former regional sales manager for Home Accents Today sister publication Furniture/Today and publisher of Conde Nast's InFurniture Magazine, will join the marketing team as IMC's director of advertising, a new position. Emerick, who also will report to Eckman, will be responsible for sales, production of publications and sponsorships.