LuxeYard unveils De La Fashion flash sale site for Latinos

Home Accents Today Staff -- Home Accents Today, 8/14/2012 2:19:14 PM

LOS ANGELES - Luxeyard, a fashion and home flash sales site, announced the soft-launch of De La Fashion, a site designed to offer Latino and Hispanic shoppers access to curated luxury apparel and home décor online at discounted prices.

The new division and website, which includes Spanish and Portuguese translations, is led by De La Fashion President and site director Christian Vega, the former chief of business development for LuxeYard.

"De La Fashion is the ideal luxury style destination for savvy Latin American and Hispanic shoppers who enjoy living a lavish lifestyle, who fill their homes with distinct furniture and decor and fill their closets with on-trend fashions that epitomize luxury and a life well-lived," Vega said.

According to a company release, the members-only site is a reconceptualization of its predecessor, Eopulence.com, and offers consumers access to curated merchandise at 20% to 70% off retail prices. A members' incentive program will be implemented the first few weeks following initial launch, rewarding members who invite their friends to join the site with cash payments once their friend makes an initial purchase.

De La Fashion will also feature a Media section, curated through media partner Latin Connoisseur Magazine, with interviews and articles on Latin celebrities and news, and home/living do-it-yourself tips and videos.

"We've experienced considerable success with the social e-commerce model that has pushed LuxeYard to the forefront of the flash sales market and we look forward to replicating that success with De La Fashion, expanding our reach and making luxury truly accessible for all," said LuxeYard CEO Braden Richter. "We're proud to be the first luxury flash sales site to bring this new paradigm shift to the Latino and Hispanic audiences, who have a deep appreciation for living a luxe life."