Uttermost to make rug debut at High Point

Alex Lemonde-Gray -- Home Accents Today, 9/6/2012 9:12:19 AM

Uttermost will debut Bermuda, a wool flat-weave rug in charcoal colorway with lattice design, at the fall High Point market.

Uttermost will also debut hand-knotted rugs bearing updated traditional designs at market.

ROCKY MOUNT, Va.-- Uttermost, a manufacturer of home accessories and furniture, will make its debut in the rug category at the October High Point Market.

"Customers have been asking us for rugs for years and I think they will be pleased," said Mac Cooper, president, Uttermost. "Rugs have been a top priority for many of us since last year, and this will be the biggest launch we have ever made into any new category."

The company will launch a diverse line of rugs in its showroom, IHFC C-448, including flat weaves in bright colors, wool and viscose hand-tufted rugs, and hand-knotted rugs in soft patinas. All rugs are sourced from India. Nearly 100 designs will debut, available in three or four sizes each, from 5x8 to 10x14.

Rug designs reflect current trends, with most falling into the transitional style category. Uttermost updated its traditional designs with cleaner patterns and current colors, according to a press release. Sizes range from 5x8 to 10x14 depending on design.

To support dealer sales of its new rug offerings, Uttermost offers several different rug display towers and swatch and mini-swatch programs. According to the company, these point-of-purchase tools are designed to minimize dealer monetary and floor space investment while maximizing return.

All rugs introduced at market will either be already in stock or shipping from the company's manufacturing partners, Cooper said. The rugs will be stocked in the company East Coast and West Coast distribution facilities.

Uttermost will show images of all rugs from multiple view points in its product catalogs, website and iPad app.