Nourison announces licensing agreement for Waverly brand

Home Accents Today Staff -- Home Accents Today, 10/1/2012 5:15:40 PM

Sun N Shade by WaverlySADDLE BROOK, N.J. -- Rug manufacturer Nourison has signed a licensing agreement with Iconix Group Inc. to manufacture and produce rugs for Waverly, a premier home fashion and lifestyle brand.

"Nourison is very pleased to add Waverly to our fabulous roster of licensed brands," said Steven Peykar, co-CEO of Nourison. "This partnership will help us reach new markets and add a fresh perspective to our product line. The collections we are creating under the Waverly brand name feature exciting color palettes and textures that will appeal to a wide demographic of value conscious customers."

The collection will include area and accent rugs in a range of sizes, styles and construction. Beginning in fall 2012, Nourison will introduce the following Waverly rug collections:

Sun N Shade by Waverly

This durable collection offers a fresh perspective on indoor/outdoor rugs. The color palettes and myriad designs feature Waverly's modern styles in a timeless Aura of Flora by Waverlyfashion. These versatile rugs are easy to clean and can withstand almost all outdoor conditions. Attributes include:

• 100% polyester
• Made in China
• Available in 5.3x7.5 up to 10x13 
• Retail price: $99 to $399

Aura of Flora by Waverly

Modernized florals and ikat designs come to life in this collection, featuring bright, fresh color palettes combined with a soft, low pile shag texture with a soft sheen. Made of polyester, this rug is soft to touch and walk on.

• 100% polyester
• Made in China
• Available in 2.6x4 up to 7.9x10.10 
• Retail price: $59 to $449

Accent /Scatter rugs - Waverly Beach and Bay

Waverly Beach and BayThe Beach and Bay Collection adds decorative flair to kitchens, backdoors or bathrooms. This collection of handmade, hand-hooked accent rugs includes patterns from nautical designs to updated classic stripes.

• Handmade - hand-hooked
• Poly acrylic fiber
• Handmade in China
• Available in 2x3 size
• Retail price: $19.99 to $24.99