LuxeYard unveils De La Fashion flash sale site for Latinos

Home Accents Today Staff -- Home Accents Today, 9/1/2012 2:00:00 AM

Los Angeles - LuxeYard, a fashion and home flash sales site, announced the soft launch of De La Fashion, a site designed to offer Latino and Hispanic shoppers access to curated luxury apparel and home décor online at discounted prices.
     The new division and website, which includes Spanish and Portuguese translations, is led by De La Fashion President and Site Director Christian Vega, the former chief of business development for LuxeYard.
     "De La Fashion is the ideal luxury style destination for savvy Latin American and Hispanic shoppers who enjoy living a lavish lifestyle, who fill their homes with distinct furniture and décor and fill their closets with on-trend fashions that epitomize luxury and a life well-lived," Vega said.
     According to a company release, the members-only site is a reconceptualization of its predecessor, Eopulence.com, and offers consumers access to curated merchandise at 20% to 70% off retail prices. A members' incentive program was implemented during the first few weeks following initial launch, rewarding members who invite their friends to join the site with cash payments once their friend makes an initial purchase.