Americasmart establishes first Home & Rug floor
Home Accents Today Staff -- Home Accents Today, 11/1/2012 2:00:00 AM
In a move designed to address the changing needs of customers, Americasmart Atlanta is rebranding Floor 4 of Building 1 by integrating home furnishings and home accents with area rugs. The new Home & Rug floor will unveil its expanded product mix during The Atlanta International Gift & Home Furnishings Market, Jan. 9-16, 2013.
Four Hands is relocating from the Home Furniture Center to its new, expanded 12,000-sq.-ft. showroom on Floor 4.
"Retailers coming to market now want to see products across a wide variety of merchandise classifications. Their stores are increasingly carrying multiple product categories, so the one stop approach reflects what they come to markets for," said Jeffrey L. Portman, president and COO of AMC, the parent company of Americasmart. "We saw that with the combining of the Gift and Home market dates with the Rug show dates, and now organizing the market along these lines is the logical next step.
"This type of endeavor fits perfectly with Americasmart's vision of innovation and total product integration," Portman added. "We're executing plans for the 4th floor to evolve into a lifestyle showcase with multiple home and rug product collections, and Four Hands' move is indicative of their innovative spirit that has made them a huge success."
"Our recent expansion in both size and presence across the major markets has been a key focus in our growth strategy," said Matthew Briggs, CEO and president of Four Hands. "It has been very effective. When the opportunity arose to anchor a new concept in Atlanta, we simply couldn't pass it up.
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