Jaipur honored with Times of India Social Impact award

Home Accents Today Staff -- Home Accents Today, 2/14/2013 9:36:00 AM

Jaipur Rugs, in partnership with J.P. Morgan, has been given the Times Of India Social Impact award for the home furnishings company's long-standing efforts to improve the welfare and education of local artisans living and working in rural India.

Its Jaipur Rugs Foundation is a field-based organization that works with more than 50,000 artisans at the grassroots level, building their capacity to earn higher wages.

As Jaipur explained, its foundation works to promote social enterprise, helping to graduate artisans from wage earners to business entrepreneurs.

"Since most artisans involved are women, increased income will mean meaningful contributions in alleviating poverty," noted Asha Chaudhary, president and CEO of Jaipur.

Her company, she continued, uses this model "to facilitate income-generating opportunities at the doorsteps of artisans residing in the remotest of locations. Jaipur perceives this concept as the perfect vehicle for rural development and an important role in social responsibility."