VHC Brands launches corporate website

Home Accents Today Staff -- Home Accents Today, 2/25/2013 3:04:48 PM

Multi-line textile designer VHC Brands has launched a corporate website at corporate.vhcbrands.com to "enhance the quality and availability of information to interested third parties," according to a press release.

"As we continue to grow our business, we feel that making information about VHC more accessible to clients, potential clients, and the media and in a single format is a logical extension of our brand and identity," said Ken Kline, CEO. "While our wholesale e-commerce traffic continues to grow on our transaction-based sites, www.mybellataylor.com and www.vhcbrands.com, we see a gap that this new site will help fill in under a variety of circumstances."

Kline noted that VHC now does business with a variety of different retailers in multiple formats. What is relevant to specialty or independent retailers with the company's standard e-commerce sites, such as checking on specific product availability or order entry, does not address the needs of some other partners including media, chain store buyers and all types of vendors, he said.

The corporate website highlights basic company information, personnel details, policies/procedures and a new blog, "Behind the Seams," among other features. A monthly "Featured Retailer" section is also new with the launch of the site, as well as media relations tools and sample or catalog request forms.

The goal of "one stop shopping" for information on VHC will be the basis for enhancements and changes to the corporate site as the company continues to grow, the release states.