Joss & Main names top 10 mobile shopping cities for home furnishings

Reports 70% increase in January mobile sales

Susan Dickenson -- Home Accents Today, 3/6/2013 10:00:42 AM

BOSTON - Joss & Main, the private sale site for home furnishings and decor, released a list of the top 10 U.S. cities based on mobile sales of home goods over the past six months.

With the U.S. Department of Commerce reporting a 16% increase in new home sales in January and house sales at a four and a half year high, Joss & Main said it is seeing a direct correlation between the uptick in the housing market and its rapidly growing revenue and membership.

The two-year old flash sale retailer exceeded 3 million members earlier this year with membership growing in its top 10 markets at an average rate of 40%. Reporting a 70% increase in mobile revenue during the month of January, mobile sales now make up 30% of revenue for Joss & Main. 

"Positive signs in the housing market are undoubtedly driving increased consumer interest in Joss & Main - we hear it all the time when we speak with our members," said John Mulliken, co-founder and general manager of Joss & Main. "What we do every day is make it simple and fun for shoppers to access gorgeous collections of home goods across a range of design aesthetics at affordable price points."

According to the press release, major population centers including New York, Los Angeles, San Francisco, Washington and Chicago rank high in mobile sales (all are in the top 20 in terms of share of sales coming from mobile). However, those markets were beaten by recent housing recovery zones including Las Vegas, Tampa, and four Texas cities that are among Joss & Main's top 10 mobile markets. These markets are not only the most mobile today but are among the fastest growing mobile cities. Members in the top 10 mobile cities are shopping on their phones more than others today and the gap versus the rest of the country is growing.

"With many areas hurt by the housing market crisis coming back strong, people are shopping for their homes on-the-go from their phones and tablets," Mulliken said. "We've seen the highest percentage of mobile sales, and the fastest growth of sales in areas like Nevada, Texas and Florida. We hear it loud and clear when we speak with our members in those cities. Members who have been putting off fixing up their homes for several years now because of uncertainty in the economy are now re-entering the market and investing in their homes."

Joss & Main is operated by Wayfair, profiled in Home Accents Today's September 2012 issue.