Taracea expands Historic Radio Building showroom
Home Accents Today Staff -- Home Accents Today, 3/7/2013 11:16:35 AM
High-end case goods manufacturer Taracea announced it will expand its High Point showroom, located in downtown's Historic Radio Building, in time for the upcoming April market.
After completing extensive restoration of the building's 5,000-sq.-ft. first floor last fall, which included a massive art installation, Taracea presented a limited number of its products in the new space during the October trade show. Since then, the company has added the building's lower level and second floor, for a total of 15,000 square feet.
The newly occupied second floor will be segmented to display furniture products from the company's diverse collections in the traditional, transitional and contemporary categories, as well as original artwork by Taracea founder Javier Suárez "Serrucho" and large scale art from artist Maria Teresa Suárez. A collection of nature-inspired prints from acclaimed resource Natural Curiosities by Christopher Wilcox will also be featured.
At the mezzanine level, Taracea will exhibit designs on hand-painted floors, with walls covered in reclaimed wood from the manufacturer's own forests. The building's basement is being converted into a gallery for the company's Selva Maya collection of products, which includes one-of-a-kind items like a table crafted from a 16-foot wood slab and oversized wood sculptures.
Work is under way to create a cohesive presentation of Taracea furnishings among the three contiguous floors. The Mexico-based, vertically integrated company is known for its handcrafted wood furniture, including an authentically reproduced line for the mid-19th century Hearst Castle, a National Historical Landmark mansion located on the Central Coast of California.
"We are very committed to High Point Market and to the designers and dealers that we serve during the show," said Javier Palacios, managing director, Taracea. "It has been an exciting journey for us to preserve and at the same time to give new life to one of the city's historic buildings at the heart of the market.
"After 15 years of successful High Point Markets, we are thrilled to present our product lines in one of the most exciting spaces at the show, where we have been able to express our creativity and passion to the fullest."
A ribbon cutting ceremony and presentation is planned for the expanded showroom at 2 p.m. Saturday, April 20, with a reception to follow.
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