Abbyson Living launches new designs, adds Alex Chow to design team
Home Accents Today Staff -- Home Accents Today, 3/14/2013 2:11:36 PM
Abbyson Living is developing more than 350 new pieces under the direction of newly-minted Head of Product Design Alex Chow, the company announced. The products are designed to work within the company's current offerings - or as stand-alone units - in categories including occasional, dining, accents and seating, entertainment, bedroom and more.
"Abbyson will prove to be a go-to brand for design sense," Chow said. "Not only will we continue to honor our traditional roots, but we'll also bring in product that fulfills the eclectic needs of our customers, allowing them to create their own style with our vibrant and fashionable mix."
"One of the things that has kept Abbyson Living at the forefront of the home furnishing industry is our ability to stay current and offer timeless, tasteful designs that would be a welcome addition to any home," said Rodd Rafieha, vice president of Abbyson Living. "Bringing Alex on board not only renews our commitment to innovative design, but he brings a wealth of experience that will help us engage our customers in a whole new way."
As the new head of product design, Chow plans to help Abbyson bring products to the market faster, using his background in manufacturing to assist in speeding up the design process. He will craft his own samples at Abbyson's home base, allowing him to shorten the time it takes for a design to gain approvals and transition to the factory for build-out.
Chow will be joining the team of Crystal Coleman (designer and product research lead) and Jason Shahrokh and Tim Frailly (product marketing and business development team). Coleman acts as a liaison among Chow, Shahrokh and Frailly.
"Abbyson has helped usher in the New Traditionalist era, and now we're looking forward once again," Coleman said. "I make sure we have a finger on the pulse of what will sell and what we're designing."
Shahrokh and Frailly will continue to develop Abbyson's e-tail relationships, capitalizing on the burgeoning market of online furniture consumers.
"More retailers are getting in the drop ship business to fulfill the aging Gen-X market that is more comfortable buying quality furniture online than any other," Rafieha said. "We bring top-class furniture to the table through a modern business model and infrastructure. Abbyson is truly the best at the new online model."
Abbyson Living will start rolling out its new product lines in summer and fall of 2013.
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