Howard Elliott launches 2013-14 digital catalog
Alexa Boschini -- Home Accents Today, 3/28/2013 5:12:00 PM
The new digital catalog, which went live Wednesday at howardelliott.com, features the company's entire product line. A print catalog will also be released in April.
Howard Elliott has created digital catalogs to showcase its products since 2007. Company President Brian Berk said the format has proved a beneficial one for buyers, as they can log in and order items directly from the digital catalog.
"(You) can see our products and how some work together to complete a look," Berk said. "Maybe you go in the book to look at one mirror and see accessories that would go with it, or even a similar mirror you didn't know we had."
The catalog is divided into eight sections by style or product category - transitional, contemporary, ornate, traditional, alternative wall art, accessories, accent furniture and custom color. Notable collections highlighted in the catalog include the company's new High Ball chairs and Martini Collection, which will be on display in Howard Elliott's High Point Market showroom, IHFC H-224, during the spring market April 20-25.
Click here to view the complete digital catalog.
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