Home Accents Today Staff -- Home Accents Today, 3/1/2013 2:00:00 AM
The March edition of Consumer Corner delves into rug construction. The results, gathered from more than 4,000 responses, reveal that consumers are lacking in knowledge. Most say they prefer a machine-made rug to a handmade one, and many expect the machine-made designs to last longer than even high-end, hand-knotted pieces. These data points represent a great opportunity for rug sellers to help educate the consumer on what the various construction methods mean, and how the pricing of the rug can be directly correlated to how it is made.
|Which construction area rug
type do you prefer?|
Construction preferences by age
65 and over
Preferences differ by room
|Hand-knotted rugs are most popular for living rooms and dining
Hand-tufted rugs are most popular in master bedrooms.
|Machine-made rugs are most popular for children’s and guest
Expected longevity by construction
Source: Home Accents Today and FurnitureDealer.net Consumer Survey
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