JC Penney Home redo launches as CEO departs
Susan Dickenson -- Home Accents Today, 4/9/2013 10:12:20 AM
Days after beginning the phased roll-out of its Home department makeover, J.C. Penney announced Myron "Mike" Ullman has rejoined the company as CEO, succeeding former CEO and Apple exec Ron Johnson. Ullman, who served as JC Penney's CEO for seven years up until 2011, has also been elected to the Board of Directors.
In a securities filing Monday, the company said Johnson's departure "is not the result of any disagreement with the company or the board of directors on any matter relating to the company's operations, policies or practices."
Thomas Engibous, chairman of the board, thanked Johnson for his contributions and said, "We are fortunate to have someone with Mike's proven experience and leadership abilities to take the reins at the company at this important time. He is well-positioned to quickly analyze the situation JC Penney faces and take steps to improve the company's performance."
The announcement came several days after the company, on its website, announced more details and posted designer interviews and photos of its Home makeover, which includes new shop-in-shops and products from Michael Graves, Martha Stewart, Jonathan Adler, Conran, Bodum and Ordning & Reda.
According to a company overview, the brand shops will be set up in 500 of JC Penney's 650 stores, as part of a complete home department renovation with updated flooring, accent lighting, unique fixturing and early formation of the Street, a widened pathway that will include areas to relax and connect using in-store technologies. Construction is expected to be complete in May, followed by a "housewarming" event in stores on Memorial Day weekend. Several photos of brand shops in the Dallas and Fairview, Texas stores have been posted on the retailer's Twitter site.
Brand offerings and launch plans include:
Michael Graves Design -- over 150 original designs with modern and classical designs for the home or office. Categories include cookware & small appliances, kitchen gadgets, dining & entertainment, decorative accessories and lighting.
MarthaCelebrations -- from Martha Stewart, a new product line and merchandise category for JC Penney that offers more than 500
Happy Chic by Jonathan Adler -- more than 400 items including reversible bedding, bath accessories, home accents and furniture pieces for all areas of the home. Furniture debuts in May in nearly 300 stores.
Design by Conran -- British designer Sir Terence Conran's new home collection for the retailer includes home decor, lighting and textiles that will be introduced in nearly 300 stores in May.
BODUM - one of the largest BODUM assortments in the U.S. offering more than 250 products including countertop appliances, kitchen gadgets, cutlery, glassware, coffee presses and teapots. The collection will also introduce a new assortment of coffee beans and loose teas.
ORDNING&REDA -- Swedish for "neat and tidy," ORDNING&REDA is recognized for its clean design aesthetic, user friendliness and vibrant colors, and will offer more than 400 products including office supplies, stationery, journals, desk organization, leather goods, bags and tech accessories.
Other home brands -- The new brand partnerships will complement the current home assortment at JC Penney, including Royal Velvet, Studio (contemporary bedding and bath), Pantone Universe, Keurig, Cuisinart, Calphalon, Kitchenaid and Fiesta.
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