Safavieh joins Sustainable Furnishings Council
Announces rug intros in eco-friendly fibers
Thomas Lester -- Home Accents Today, 4/16/2013 9:26:21 AM
PORT WASHINGTON, N.Y. - Safavieh is launching several sustainable rug collections at the High Point Market in its showroom, Suite 120, Historic Market Square, in conjunction with its announcement of membership in theSustainable Furnishings Council.
"Consumer response to our eco-friendly rugs has been very positive, and we will continue to develop new and exciting weaves and designs using natural fibers to meet the growing demand for sustainable home furnishings," said Safavieh principal Arash Yaraghi in making the announcement. "We admire the great strides SFC has made within our industry, and look forward to working with them to help promote sustainable products and practices across all levels of the supply chain."
SFC Executive Director Susan Inglis said the council is pleased to add Safavieh.
"Sustainable Furnishings Council is delighted to welcome Safavieh, a leader in rugs and home furnishings AND in innovation, which is really what makes any enterprise sustainable," Inglis said. "We are excited about the difference that Safavieh makes."
Safavieh will expand its Natural Fibers collection at High Point Market with 12 additions in a variety of designs using sisal, jute or seagrass. New fashion colors and multicolored heathered yarns in chunky textures characterize the introductions. The Natural Fibers collection is power loomed in India and marketed in four series: 100 Series rugs retail for $180 in 5x8; 400 Series Natural Fiber rugs retail for $299 in 6x9; 500 series retail for $320 in 5x8; and the new 700 series retails at $280 in 5x8.
Safavieh's Bohemian Collection has five new hemp rugs in geometric transitional designs hand-knotted in India. The rugs are vegetable dyed and retail for $584 in the 6x9 size.
The Organic collection has three new cut and loop designs hand knotted of Jute in India and retailing at $594 for the 6x9 size.
The Tangier Collection by Safavieh has five new designs inspired by Beni Ourain wool carpets of Morocco. Tangier rugs are hand knotted in India using the classic Moroccan weave in a blend of natural hemp and wool yarns. Retail for a 5x8 rug is $880.
Safavieh has built its stable of eco-friendly rug collections since the launch of its Thom Filicia line of outdoor rugs made from recycled soda bottles in 2009. A SFC DESIGNINGreen Leader, Filicia's newest collection for Safavieh is a series of vegetable-dyed hemp and jute rugs hand-knotted into subtle ikat patterns. Another Safavieh licensing partner, designer Thomas O'Brien, launched a sustainable jute and hemp collection at the January 2013 Atlanta Rug Market.
Yaraghi noted that demand for natural fiber rugs has grown in tandem with skyrocketing Internet sales of the rug category as a whole.
"The casual textures and natural colorations appeal to consumers visually, the look is easy to imagine in one's own home, and the Internet allows us to tell the sustainability story in copy. It also helps that top designers love to layer patterned rugs over sisal carpets - and that natural fiber rugs are an extremely affordable sustainable home product," he said.
Safavieh invites retailers to its Market Square showroom for buffet breakfast and lunch, and afternoon happy hour daily during High Point Market.
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