Singles now outpace married consumers
Stephanie Nickell -- Home Accents Today, 6/1/2013 2:00:00 AM
Non-married consumers currently comprise 52% of the U.S. population, outpacing married consumers at 48%, according to the latest figures from the U.S. Census Bureau. Since 1961, the percentage of one person households has more than doubled, from 13.3% to 27.5% in 2011.
Atlanta tops the list of large metros for one-person households, with 45.4%, an increase of more than one percentage point from the year prior. Three metros made an appearance on the top 10 list of metros for one-person households for the first time in 2011: Cleveland, Minneapolis and Baltimore.
Singles, individuals that have never been married, are divorced, separated or widowed, are rising in economic influence, too; per the Bureau of Labor Statistics singles contribute $1.9 trillion to the economy annually.
According to the National Association of Realtors singles buy one-third of the homes in the U.S. today, so that industry has responded with new marketing tactics such as television ads and billboards featuring unmarried men and women.
There is also opportunity for the home accents industry to tap into this market in the near future. According to Home Accents Today's 2013 Consumer Buying Trends Survey, a greater percentage of non-married consumers plan to buy accent tables, accent chairs, area rugs, lamps, framed art and mirrors this year than they did last year.
When singles buy, they tend to spend more on furniture. In 2012, singles spent a median of $200 on accent tables, compared with $150 that married consumers spent. And when it came to accent chairs in 2012, singles spent $450 compared with $400 that married consumers spent.
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