Nordstrom remodels, extends Hautelook Home sales events
Susan Dickenson -- Home Accents Today, 8/12/2013 2:53:16 PM
New products in the home categories, including furniture, are posted every Tuesday at 1:00 p.m. PST, and kept live on the site for a week.
At the Summer 2013 Las Vegas Market, Kecia Hielscher, Hautelook's vice president, Home, spoke with Home Accents Today about the site's "remodel" and integration with Nordstrom, which acquired Hautelook in March 2011.
"Hautelook Home has remodeled. We have integrated with Nordstrom and Nordstrom Rack in a number of areas, including working with the brand community, marketing and back office functions. As part of Nordstrom, we have the ability to serve the customer however he or she likes to shop.
"HauteLook's members still love the thrill of coming to the site every morning to find their favorite brands and discover new ones at the best prices, but in Home, we listened to our members who said they'd like to have more time to think about their purchase since those products can often be a bigger commitment."
Hielscher said bedding and furniture are Hautelook Home's most popular, and fastest growing, categories. "Our members also love distinctive items with a purpose like shoe storage cabinets or unique-sized items like larger luggage or uncommon sized or shaped rugs that they may not find in stores but we can ship straight to their front door," she said.
Hielscher brought three buyers to the Las Vegas Market where they planned to call on "at least" 80 vendors. "Home décor has been a large piece of our business - it's a great impulse buy, so I'm particularly looking to discover new categories and new brands that have compelling, unique and quality products."
This week on Hautelook Home, limited-time sale events include offerings in rugs, cutlery, bedding, wall décor, entertaining, and outdoor furniture and accessories.
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