Ashley Furniture Homestore opens green showroom in West Palm Beach
Home Accents Today Staff -- Home Accents Today, 8/16/2013 1:56:37 PM
City Furniture is adding new jobs and a "green" showroom to the Palm Beach Lakes Blvd. retail corridor with the opening of a 35,000-sq.-ft. Ashley Furniture Homestore at 2101 Palm Beach Lakes Blvd., Fla.
"With the rebound in housing sales and prices, plus some key changes we've introduced in recent months, our sales are growing at the fastest rate since 2005," said City Furniture President Keith Koenig. "We're seeing all types of home buyers out shopping for new furniture - more first-time buyers and people finally able to sell their existing home and move into a larger or smaller one, depending on their stage in life."
The new store is the third in a five-store regional expansion now underway by City Furniture, which is Ashley Furniture Homestore's licensee in southeast and southwest Florida. The company is moving its sales team from a smaller, temporary Ashley Furniture Homestore location on Okeechobee Boulevard and adding 13 sales and support positions.
The new store adjoins the existing City Furniture store that's at 2121 Palm Beach Lakes Blvd., with a walk-through. The company will donate a portion of grand opening sales to Habitat for Humanity of Palm Beach County.
City Furniture, south Florida's top-selling furniture retailer, has made strategic moves this year that Koenig said have helped drive sales up about 10% year-over-year in the region.
"We've added e-commerce so shoppers can purchase all City Furniture merchandise through our website, and our online business is the fastest growing segment," he said. "We added Bernhardt galleries to our City Furniture showrooms and completely revamped our mattress line, adding Sleep Specialists to help customers get a better night's sleep at the best values in Florida."
The new Ashley Furniture Homestore was built by Miller Construction Company to achieve Leadership in Energy and Environmental Design (LEED) certification from the U.S. Green Building Council. The retailer now has four locations built to LEED standards, including its Boca Raton showrooms along I-95. A new City Furniture store, the firm's fifth green location, will open in Cutler Bay in September.
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