New online tool helps High Point Market exhibitors
Furniture Today Staff -- Home Accents Today, 8/21/2013 10:39:31 AM
An online tool found at exhibitors.highpointmarket.org is designed to help High Point Market exhibitors increase showroom traffic.
The website outlines steps that exhibitors can use to take advantage of the Market Authority's extensive marketing program.
"Our most successful showrooms tell us that the key to earning a high traffic count is to reach out to your customers as they're planning for market, to make sure your showroom is on their schedules," said Tom Conley, president and CEO of High Point Market Authority.
Conley said that during the critical planning period for market, the Market Authority is in communication with buyers, encouraging them to search for suppliers and plan visits at the market's website, www.highpointmarket.org. He said in the 90 days before market, the HPMA sees an average of more than 2,300 visitors and nearly 3,400 exhibitor searches daily.
"With that many buyers searching for suppliers, our Exhibitor Profiles are a very valuable showroom marketing tool," Conley said. "Simply by making full use of the free features found in their profiles, exhibitors can leverage our marketing efforts to increase buyer interest in their showrooms. Other services they'll want to consider include free banner ads, our Online Press Center and at-Market Media Center, and a selection of excellent sponsorships."
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