Melissa Gray to direct GLM digital marketing
Newly created role supports GLM's expansion of online resources
Home Accents Today Staff -- Home Accents Today, 9/3/2013 9:09:10 AM
GLM announced the promotion of Melissa Gray to director, digital marketing & analytics.
In this newly created role, Gray will work as part of GLM's eight-person digital products team and in cooperation with various show teams to develop a strategic vision for the launch and integration of new online resources and raise awareness of digital marketing technologies across GLM. She will report to Jason Brown, GLM chief digital officer.
"The creation of this role supports GLM's growth strategy, and is critical as we are introducing new online resources with increasing speed across the company," Brown said. "Effectively educating our retailer and exhibitor customer base about the benefits of these new initiatives, and how they can support their business and market experiences, is essential. The leadership Melissa has exhibited in developing successful, integrated marketing campaigns and her deep, first-hand knowledge of trade and event-related markets, uniquely position her for this role."
Gray joined GLM in 2005 as media supervisor and was promoted to marketing manager in 2008 and group marketing director in 2012.
Recent launches by the GLM digital products team include NYNOW365.com, a lead-generating, image-based product directory, with 45,000 products from more than 1,200 NY NOW exhibitors.
GLM events include NY NOW, International Contemporary Furniture Fair, Internet Retailer Conference & Exhibition, National Stationery Show, Surf Expo, SURTEX and The Original Miami Beach Antique Show.
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