Jena Hall assists Ambella's development of ‘By George' division
Home Accents Today Staff -- Home Accents Today, 9/11/2013 1:53:59 PM
Award-winning designer and creative strategist Jena Hall will assist Ambella Home in the development and launch of new product division By George, which will debut at the October High Point Market.
"A growing portion of our typical customers' design tastes have expanded towards more modern, clean line designs. Often married with livelier colors and finishes on informal, yet elegant classic styling, their preferences have evolved," said George Moussa, Ambella Home founder and president. "While traditional, European Country and estate pieces will always be an important part of our product line-up, many of my customers have encouraged me to develop more contemporary or Moderne pieces to add to my traditional line. With that in mind, I reached out to Jena Hall to help me develop this new division and product assortment."
By George will debut with three new collections during Fall Market: Coco, South Beach|Manhattan, and Le Jardin.
"These collections feature pieces from multiple eras, many of which may be used together or as free standing accents to punctuate a room setting," said Hall.
Coco draws inspiration from acclaimed French fashion designer Coco Chanel and includes upholstery and accent pieces.
"Inspired by Paris during the Jazz Age, signature pieces focus on beautiful woods of the various design influences during that period. Among them, dynamic shapes inspired by Emile-Jacques Rhulmann, elegant upholstery details inspired by Coco Channel 's apparel, and a little F. Scot Fitzgerald influence from the Great Gatsby era thrown in for good measure, " said Hall.
Hall said South Beach was inspired by designs from an iconic collection of mid-century pieces found at auction.
"Showcased in the ‘South Beach Great Game Room' area of our High Point space, designs include wonderful, hard-to- find items such as game tables, pool and foosball tables, bars stools and other media pieces," she said. "We have also added some later 20th century designs from the early '60s inspired by a great penthouse apartment that we are calling Manhattan Living," she adds. "These pieces add a little more shine to the line."
Le Jardin takes its cues from nature with a classic, French garden approach with modern color sensibilities.
"The collection includes major statement pieces with roots in traditional French design, but with a 21st century twist for bedroom, dining, study or sitting room," said Hall.
The By George division will debut in Ambella's new Hamilton Wrenn Design District Showroom at 310 North Hamilton, Suite 110.
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