Capel teams with Hable Construction for rug collection
Thomas Lester -- Home Accents Today, 9/1/2013 2:00:00 AM
CAPEL RUGS OFFICIALS say they hope their newest venture will appeal to youthful sensibilities.
The Troy, N.C.-based rug vendor entered into a licensing partnership with Hable Construction with initial introductions in place to bolster its juvenile rug offerings. Eight loop-hooked rug styles and three braided rug offerings will be introduced during the October High Point Market.
"It's going to encompass all that Capel does. We're going to start with the loop-hook rugs that we're making in wool," said Allen Robertson, vice president of sales.
"We're going to do some braids that will coordinate with that. The hand-knots will be in the spring. It's going to be a very extensive program."
Robertson said Capel was on the hunt for partners when it discovered Hable Construction, which is owned and operated by sisters Susan Hable Smith and Katharine Hable Sweeney.
"It was a joint thing; they found us and we found them," Robertson said. "Our product development person - the same one who found Coco (another Capel licensee) - saw that they were doing some neat things and they had been looking at us because we represent what they like; family-owned, made-in-America companies."
Hable Construction also has agreements with Hickory Chair, Garnet Hill, Volkswagen, S.C. Johnson and Procter & Gamble.
"We are excited to partner with Capel on this new line because, like us, they are a family-owned and -operated company that makes products right here in the United States," said Hable Smith in a release. "We strive to work with American companies that manufacture the best products in places with the top skill sets and Capel fits right in with that mission."
Robertson said the partnership means more opportunities to boost the Capel brand in juvenile stores.
"The youth market, we think, is enormous but it's totally fragmented. We want to bring some youth people in," he said. "We've had them in here many times and they said they wanted to see our youth rugs, and all they had to sell from us was our chenilles ... we
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- Nov 21, 2013