Retail Profile: Peace, Love & Decorating, Duluth, Ga.
Susan Dickenson -- Home Accents Today, 9/1/2013 2:00:00 AM
Key vendors: Aidan Gray, Christopher Radko, Currey & Company, Gabby Home, Lazy Bones, Shelley Kyle, Spode, Shannon Koszyk, Amity Home, Noir, Highland House, Vanguard, Go Home, Bella Notte, Creative Co-Op, Eastern Accents, IMM Living, Park Hill Collection, Votivo, Dovetail, Regina-Andrew Design, Crosby & Taylor, Ditz Designs by Hen House
What's hot? In our market, eclectic style and distressed finishes mixed with reclaimed materials continue to be popular. Our store and our customer tend to gravitate toward warm neutrals mixed with a spa palette and pops of color for accents. Our customer comes to Peace, Love & Decorating for classic, timeless lines that can be collected over time such as Spode China or Christopher Radko ornaments and for affordable luxury lines such as Lazy Bones organic bedding.
How do you reach your customer? Our website, all types of social media, weekly press releases and local events.
What's the best in-store event you've ever hosted? Last fall, we hosted a charity event in our store showcasing our line of faux furs, Donna Salyer's Fabulous Furs. This fall we are repeating this event and bringing in the entire line of faux furs for our customers to preview and special order. We are also expanding our guest list to include a larger area of metropolitan Atlanta.
Size of staff: Seven
Tradeshows/markets you shop: We primarily focus on the Atlanta and High Point markets, but over the years we have developed relationships with vendors all around the country as well as Canada and Australia.
Are you experimenting with any new technologies? We currently have plans in the works to make iPads available to our customers while shopping so they may access our online store while browsing in our brick-and-mortar store. We have also recently upgraded our security system to allow us to view any area in the store remotely.
What are your hopes and plans for the next 12 months? Our hope is to maintain our growth rate and manage the growth efficiently. Our plans include expanding our women's apparel with new lines, and moving all of our website order fulfillment and website development to a new facility to accommodate our continuing growth. And we are anticipating a very busy fall and holiday season.
We would love your feedback!