Las Vegas Market continues to evolve for 2014
Home Accents Today Staff -- Home Accents Today, 10/28/2013 10:16:36 AM
A new date pattern and increased permanent and temporary showroom tenants are among improvements in place for the Jan. 26-30 Las Vegas Market.
Winter market highlights include a new Sunday through Thursday date pattern, increased breadth and depth of permanent showrooms and temporary exhibits, increased buyer attendance and more market amenities, educational programming and networking events.
"Las Vegas Market is experiencing growth that is unparalleled in today's industry, and no other U.S. market offers access to such a broad range of furniture, home décor and gift resources that allows for such dynamic, cross-category shopping," said Bob Maricich, CEO of International Market Centers, which owns and operates Las Vegas Market. "This winter, we will build upon our success over the last six months, focusing not only on adding depth where we have delivered breadth of resources and attendance, but also increasing the aesthetics and market experience for all participants."
Resource growth is projected throughout Las Vegas Market's furniture, home décor and gift offerings to supplement the existing base of home furnishing offerings, specifically targeting specialty tabletop and better home décor within the c-ONE cross-category showcase, better home décor and furnishings showrooms on B3, C3 and C4; and lifestyle and gift resources on C10.
Temporary exhibit offerings will expand again for the winter market, with addition of three new categories: Veranda, which spotlights outdoor and casual home furnishings; Gallery, a showcase of better home textiles resources, on C5; and Fashion, an assemblage of lifestyle-oriented merchandise on C11.
"Our aggressive buyer outreach program to expand our buyer base beyond home furnishings retailers and designers, launched last April, resulted in incredible gift & home décor attendance growth of 73% at the 2013 Summer Market, and this exponential growth in buyer traffic validates our strategy to reposition Las Vegas Market as the leading furniture, home décor and gift market in western U.S.," said Maricich. "We are expecting even more attendance gains this winter with our 15-person team of Retail Relations specialists expected to contact and connect with new buyers at a rate of 600 calls per day, or 3,000 calls per week."Las Vegas Market permanent showrooms are open 8 a.m.-6 p.m., Sunday, January 26, through Wednesday, January 29; and 8 a.m.-4 p.m. on Thursday, January 30. Temporary exhibits are open 9 a.m.-6 p.m., Sunday, January 26, through Wednesday, January 29; and 8 a.m.-2 p.m. on Thursday, January 30.