Surya taps Tom Etheridge to head hospitality division
Home Accents Today Staff -- Home Accents Today, 11/1/2013 11:03:11 AM
Area rugs and home accessories manufacturer Surya announced that it has named Tom Etheridge vice president of the company's hospitality division. In his new role, Etheridge will manage the brand's sales, marketing and product direction for the hospitality sector.
With 15 years of hospitality textiles experience, Etheridge brings to his new position "an intimate knowledge of the factors driving today's hospitality industry," according to a company press release. In 1999, he founded RidgeBrook Rugs, a domestic manufacturer of tufted bath rugs for the hospitality industry and, in 2001, merged RidgeBrook with Lacey Mills, where he continued to supply rugs to the hospitality market.
"The design and quality of Surya's products is unmatched," Etheridge said. "As the trend towards focused branding continues to gain momentum in the hospitality industry, Surya has the diverse product mix and custom capabilities necessary to be a true partner with the hospitality design community. The vast majority of our current product line meets or exceeds standard industry testing requirements, and we will continue to develop fresh and relevant rug designs, decorative pillows, art and mirrors that support the evolving needs of hospitality design."
Surya offers more than 4,000 unique area rug designs, including a variety of mansion sizes and custom options.
"We are very pleased to welcome Tom to our team," said Satya Tiwari, president of Surya. "His deep understanding of the hospitality industry and rug design coupled with his tenacity, strategic insight and leadership skills will be will be instrumental in guiding Surya as we further expand into this new and exciting market."
"As the industry trends towards hard surface flooring with rugs, we are committed to providing the products and services necessary to be the number one source in this category," added Etheridge, who will report to Tiwari. "We are not a residential company with a passing interest in this segment. We are here to stay."
Surya will exhibit its hospitality offerings at BDNY (Boutique Design New York), being held from Nov. 10-11 in New York City in conjunction with the International Hotel, Motel + Restaurant Show. Attendees can visit Surya at booth #737.
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