W.A.C. adds Sofarelli, Wang, sales agency

W.A.C. Lighting has named Michael P. Sofarelli to the newly created position of media supervisor.

In his new post, Sofarelli will help oversee the firm's advertising and public relations programs, the production of all sales literature, direct mail, Internet marketing, packaging and point-of-purchase displays.

Sofarelli was previously art director and marketing coordinator for CrossBorder Solutions in Manhattan.

Also, Shelley Wang joined the company in the newly created position of assistant to the CEO.

Wang is the daughter of Tony and Tai Wang, who are the founders and principals of W.A.C. Lighting. In her new position, Wang will work closely with President/CEO Tony Wang to help him coordinate operations in the United States. Prior to joining W.A.C. Lighting, Wang served as Employee Benefits Consultant to Deloitte & Touche.

In other news, W.A.C. and R.R. Howell and Co., the manufacturer's sales agency in Texas, have named Stephanie Howell a new sales representative in Texas.

Also, Michael Carr & Associates has been tapped as the company's new sales agency in New Jersey.