OneCoast re-brands regional sales agencies

OneCoast Network, the giftware, home furnishing and collegiate industry's only national team of sales professionals, plans to brand its regional sales groups under the OneCoast name.

The re-branding will take place through the winter shows with a gradual transition of the existing names to ensure retailers are familiar with the new brand.

Each regional sales group will be named "OneCoast," along with its geographical coverage and product focus. The word "Network" will be dropped from the OneCoast name and in some cases, multiple regional agencies will be branded under one new OneCoast sales group.

Here are the existing regional groups followed by their new re-branded names: MADCO Gift and Lifelines, OneCoast Northeast Gift; MADCO Home, OneCoast New England Lifestyle; MADCO College, OneCoast Collegiate; Remington Freeman, OneCoast Northeast Home; Team Helveston and Nilan, OneCoast Southeast Lifestyle; Kennedy Gift, OneCoast Southwest Gift; Kennedy Home, OneCoast Southwest Home; Ivan Bloom, OneCoast Midwest Home; Lutz (Rockies), Lutz (NW) and Longcor, OneCoast West Gift; Lee & Commito and HomeStyle Northwest, OneCoast West Home.

"Our size has allowed us to make tremendous investments in our regional sales groups over the last three years," said Ted Teele, CEO of OneCoast. "So it makes sense to refer to all of our 250 salespeople as members of the OneCoast team."

A new OneCoast logo and signage that includes the original firm names will be introduced during a transition period to acclimate retailers and suppliers to the change.